Hi, I’m Irene.

🌱 Designing for clarity, rhythm, and quiet impact.

I shape experiences through behavior, emotion, and the subtle spaces in between.

With 10+ years of experience, I’ve built product systems across e-commerce localization, EV charging, content creation, and brand identity — always grounded in user clarity and long-term scalability.

Based in Madrid. Previously at Alibaba.

↓ Scroll to explore selected projects

  • AliExpress PLAZA – Localization & Rebrand

    Shifting Perception and Building Trust in the Spanish Market

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  • LOT – Home Charging App

    Designing a Calm and Responsive EV Experience from the Ground Up

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  • UGC Content Tool

    Structured Freedom for Global Creators-Built a flexible WYSIWYG editor for both sellers and KOLs across markets.

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  • AliExpress 6.0 Design System

    Scale Redesign & Recognition Revamped UX for AliExpress — earning Google & Apple design awards.

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  • AliExpress Retail Store

    Bringing the brand to life in a physical space, Visual-only for now — story in progress.

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  • Tao – UGC Lifestyle App

    Project wrap-up in progress

  • LOT- EV Charging Installation Service

    Project wrap-up in progress